A Celebratory Moment Tarnished by a Lapse in Judgement

The Argentina goalkeeper Emiliano Martinez’s lapse in judgement has forever tarnished a moment of celebration.

Dec 20, 2022

Scoring on and off the field

Bravo Ronaldo, team first and staying professional even when your ego may be hurt!

Dec 06, 2022

'The View' can't see that Halloween is for Kids

This was a bad idea from conception through to execution! Taking adult news headlines and making children's halloween costumes, did anyone think this through?

Nov 01, 2022

An apology goes a long way to rewind Corden’s ban

Here is a great example of the power of an apology to fix a wrong. Comedian James Corden did the right thing when he was called-out on social media for being verbally abusive to restaurant staff.

Oct 18, 2022

'Mistaken Humour' costs an executive his job

This is just another example of people forgetting that their personal and professional brands are constantly on display thanks to social media

Oct 05, 2022

Beyond Meat's Head of Operations forgets his head

Beyond Meat's Head of Operations forgets his head when he allegedly punched and bit a person's nose following a vehicular accident.

Sep 21, 2022

Diversity, Equity and Inclusion in a Swimming Cap

Does it really take this long to do what’s obviously right?!

Sep 07, 2022

"Zero tolerance" but no checkpoints?

This is a good example by a Montreal School Board doing the right thing but there was a better way...

Jun 15, 2022

Aviva shows their Size only Amplified their Brand Blunder

Frankly, the sexist comments made during the shareholders meeting were unacceptable and insulting to all women.

Jun 01, 2022

The Beginning of Equity in Women’s Team Sports

It’s taken over 5 years in the courts but finally some good news for the US Women’s soccer team.

May 18, 2022

Take Accountability Even If it Hurts

Walmart wants a new trial instead of taking accountability for their lack of equitable support for a long=tenured employee with Down Syndrome.

May 04, 2022

Simple Acts Make Big Impacts

Something so simple yet profound just happened during a football (soccer) game. leaving ripples across the world

Apr 20, 2022

Miss-educated Director of Education: 'Colour blind' equality doesn’t lead to calling the police on a 4-year-old student

How can a Director of Education not do their homework? Teachers called Police on 4-year-old kindergarten student...

Apr 06, 2022

This teacher taught us the importance of staying on brand...

Another example of stepping over the boundaries and damaging your leadership brand...

Mar 09, 2022

Actions speak louder than words:  Old Navy ‘Tees’ up the year ahead

Old Navy shows how to brand authentically and put their words into year-round action.

Feb 23, 2022

Do Better Mr. Better.com

Part of a CEO's role is to represent the company's brand and ensure company values are represented in everything they do. So what happens when a CEO publicly tarnishes their brand?

Dec 27, 2021